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SMB Community Podcast by Karl W. Palachuk

Podcasts for IT consultants and managed service providers in the SMB Community. By Karl W. Palachuk
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SMB Community Podcast by Karl W. Palachuk
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Now displaying: October, 2019
Oct 31, 2019

I interviewed Ahin Thomas, Vice President of Backblaze. He describes himself as "A former bartender, songwriter and hand model."

Ahin previously worked as director of eCommerce at Sears Holdings, was the co-founder and CEO of Vintners' Alliance, and was the head of marketing for Symphony Commerce.

In this interview, Ahin talks about Backblaze's major products: Computer Backup and Backblaze B2 Cloud Storage. Computer Backup provides unlimited data storage, native clients that silently run in the background for Mac/Windows, and affordable prices with rock solid endpoint backups that do not require maintenance.

Backblaze B2 Cloud Storage works well with an established company and includes reliable/predictable pricing in an industry where it is lacking. It also empowers companies to "move to the cloud" and leaves room for MSPs to make a profit where they can switch to Backblaze B2 Cloud Storage, giving customers a discount vs. Amazon S3, and pocket the difference.

Relevant links:
- https://www.backblaze.com
- https://www.backblaze.com/blog/
- https://twitter.com/backblaze (@backblaze)
- https://www.facebook.com/backblaze (@backblaze)
- https://www.youtube.com/backblaze

:-)

 

Oct 24, 2019

I caught up with Chris Wiser last week and grilled him on some of the secrets of creating a million dollar business.

The number one need in this industry is sales, and all the elements that lead to that (leads, prospects, appointments). But, as Chris says, even if MSPs get those opportunities, they can't close "without lowering their price."

Chris Wiser is the Founder and CEO of The Wiser Agency, a Digital Marketing, Coaching & Sales Agency based in Austin, Texas. The Wiser Agency focuses on helping IT & Managed Service Providers grow their businesses through Online Marketing, Advertising, and Sales Training. The Wiser Agency's '7 Figure MSP' system currently has over 200 clients all on their way to adding 7 Figures of revenue to their businesses this year.

You can apply to be a partner at www.7figuremsp.com.

Facebook Group: www.facebook.com/OfficialChrisWiser

LinkedIn: www.linkedin.com/in/cwiser

Web: www.chriswiser.com

Web: www.thewiseragency.com

 

:-)

 

Oct 17, 2019

I interviewed Keith Gillette, founder of TaskTrain, a new documentation tool for checklists and procedures. He describes TaskTrain as "A practical tool to scale your business by eliminating avoidable errors & increasing operational efficiency.

Keith Gillette is a "process pragmatist" and Founder/CEO of TaskTrain, a process management SaaS application streamlined for SMBs. Keith has more than 25 years of IT operations management experience in both embedded and virtual CIO roles. He holds a Master of Science in Information & Telecommunications Systems Management as well as a Master of Business Administration from the University of Chicago Booth School of Business. Keith is a Six Sigma-certified senior member of the American Society for Quality.

As a systems administrator, Keith was often burned by lack of system configuration and procedural documentation, so he became diligent in documenting everything he did. He carried that lesson with him when he advanced to IT leadership. His motto became "If it's not documented, it's not done."

Based on that experience, Keith launched TaskTrain as the tool he wished he had back in the day.

Web Site: https://TaskTrain.app
LinkedIn: https://linkedin.com/company/tasktrain/
Twitter: https://twitter.com/Task_Train
Facebook: https://facebook.com/TaskTrain/

 

Oct 13, 2019

I had a great chat with my old friend Nigel Moore from Australia about his new book, Package Price Profit.

(You can buy it on Amazon in paperback or Kindle edition.)

This book is a great overview of pricing and bundling options in the IT service industry. I particularly love his analogy about so-called All You Can Eat: Everything at the buffet is included. If you want us to make a special dish for you, that's not included!

Of course Nigel is also the founder of the Tech Tribe - www.thetechtribe.com. So we chatted about that a bit.

The official book site is www.packagepriceprofit.com.

:-)

Oct 10, 2019

I had a great chat with my old friend Nigel Moore from Australia about his new book, Package Price Profit.

(You can buy it on Amazon in paperback or Kindle edition.)

This book is a great overview of pricing and bundling options in the IT service industry. I particularly love his analogy about so-called All You Can Eat: Everything at the buffet is included. If you want us to make a special dish for you, that's not included!

Of course Nigel is also the founder of the Tech Tribe - www.thetechtribe.com. So we chatted about that a bit.

 

The official book site is www.packagepriceprofit.com.

 

:-)

 

 

Oct 4, 2019

This is a great interview with Jennifer Fields of ASTEK Marketing. I have worked with Jennifer for 2+ years now. She’s the real deal.

ASTEK Marketing is based in Kenosha, WI. They have an office there for doing call-downs and follow-ups on the marketing services they provide.

ASTEK specializes in marketing for MSPs: strategic planning, direct marketing, executing call-downs, and more. They have a new office in Kenosha, but it’s populated with people who have been with ASTEK for several years.

We cover a lot of territory in this podcast, but the my favorite part was the discussion of MDF – Marketing Development Funds that are available from many vendors. In addition to simply helping you spend the money, ASTEK actually helps you apply for the funds and makes you they are distributed.

The bottom line is that they provide a very technology-specific marketing. Everyone understands your offer. AND they understand the context of what you do. So if you’re doing VOIP or security, their team understands all those other options. So they can pick up on opportunities that a non-technical marketing team would miss.

Overall, a fun conversation. Check it out and post your questions below.

(Jennifer is also a community leader in the Small Biz Thoughts Technology Community.)

Find Jennifer at: www.astekmarketing.com.

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