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SMB Community Podcast by Karl W. Palachuk

Podcasts for IT consultants and managed service providers in the SMB Community. By Karl W. Palachuk
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SMB Community Podcast by Karl W. Palachuk
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Now displaying: April, 2019
Apr 18, 2019

I talked to Zack Rosenberg about his custom video program – Catapult.




As Zack points out, by 2021 more than 82% of internet traffic will be against video, a number that will accelerate once everyone has 5G internet speeds.

Video is pricey and difficult to do, especially when SMB’s spend around 2 hours a week on marketing.

Basically, Catapult creates interesting and entertaining videos that you can place on your YouTube channel, social media, etc. The goal is to engage your potential audience and then place your marketing in front of them. Despite what you might expect, the videos are not about you – not about technology.

They are on sports, hobbies, and other topics. The basic idea is that your prospects are interested in lots of things – and that technology is probably not on the list.

Find out more at: www.firecatapult.com

Watch the interview:

Listen to the Interview (mp3)

ListenNowGuy

Apr 3, 2019

I was happy to interview Harry on the official announcement of his new book – How to Be An MSP. It is now officially released. In this interview, Harry also announces another new adventure: A serious focus on the cannabis industry as the largest new vertical opportunity for the next ten years.

Harry is also launching a new site, effective immediately:

http://420msp.com/

I have read the new book and am honored to have written the Foreword. The new book is a great introduction to exactly what it promises: How to Be An MSP.

Many of you know that Harry has previously written books on how to be a successful Small Business Consultant. Well, this is literally a new book on that topic – designed for the 2020’s!

In addition to the core focus on building a profitable IT consulting practice, the book takes a deep dive into the hottest new vertical market in North America: The cannabis and CBD market. This is a huge industry that requires an amazing amount of technology

Learn about the book here: https://420msp.com/buy-the-book/C

Visit the new 420 MSP site here: https://420msp.com

Watch the interview:

Listen to the Interview (mp3)

ListenNowGuy

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