Dec 9, 2021
Host Karl talked to Matt Solomon and Kevin Lancaster from Channel Program. They are producing a series of new programs for the SMB IT Channel, including Channel Pitch, Channel Explorer, and Channel Cash.
Kevin is the CEO and Matt is the Chief Business Development Officer of the new company. They have joined forces again to start Channel Program, an innovative collaboration platform uniting the best Channel Partners (MSP's, MSSP's, VAR's, IT Service Providers, and Consultants) with the best Technology Vendors out there.
Kevin and Matt previously led ID Agent, one of the fastest-growing start-ups through acquisition in a 2 year period. The new programs are:
Channel Pitch - Allows MSPs/Channel Partners to attend anonymously and provide valuable feedback to the vendors. For vendors, they get 7 mins, (even playing field), cut out the fluff, and get direct feedback.
Channel Explorer - Video platform, allow both MSPs and Vendors the ability to build a brand, thought leadership, community.
Channel Cash - Launching the first Vendor agnostic MDF (Marketing Development Funds) program.
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