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SMB Community Podcast by Karl W. Palachuk

Focused 100% on IT Service Providers and SMB IT Consultants. The SMB Community Podcast is produced by Karl W. Palachuk and the Small Biz Thoughts Technology Community. Dedicated to the success of every IT professional. Episodes drop every Thursday. Hosts include Karl W. Palachuk, Amy Babinchak, and James Kernan.

Dec 10, 2020

Host James Kernan interviews Sarah Hansen on Social Media Marketing.

Sarah runs Hansen Collective, a firm that uses online marketing expertise to help both international and domestic clients, while also fostering a community and educating her audience on creating effective social media strategies for personal brands and businesses alike.

Hansen Collective combines modern social media marketing strategies with custom content to boost your business’s online presence. Our mission is to help your brand better communicate with your audience, and in doing so, create profitable social platforms.

The greatest weakness Sarah find with social media strategies is that many companies use a cookie-cutter approach that doesn't feel natural online. She prefers a more natural, organic, and therefore successful approach.

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