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SMB Community Podcast by James Kernan


Focused 100% on IT Service Providers and SMB IT Consultants. The SMB Community Podcast is produced by Karl W. Palachuk and the Small Biz Thoughts Technology Community. Dedicated to the success of every IT professional. Episodes drop every Thursday. Hosts include Karl W. Palachuk, Amy Babinchak, and James Kernan.

Feb 10, 2022

In this special edition, I lay out some information on choosing clients, setting expectations, and getting clients to play their role in your company. This is absolutely essential to building a successful business model.

When you look at your ideal client, you need to know what they care about and what they don't care about. What kind of buyer are you? What kind of buyer do you want your clients to be? Those questions will help you decide what matters and what does not inside your company.

References and links:

- Uncommon Service by Frances Frei and Anne Morriss 
https://www.amazon.com/Uncommon-Service-Putting-Customers-Business/dp/1422133311/ 

- My blog: https://blog.smallbizthoughts.com 

- My YouTube: https://youtube.com/smallbizthoughts 

- IT Service Provider University: https://www.itspu.com 
- Customer Service Course at ITSPU: https://www.itspu.com/all-classes/classes/customer-service-for-it-service-providers/ 

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Sponsor Memo: PCMatic 
 
Think you know PC Matic?  Think again. 

PC Matic is working with MSPs to deliver true zero trust/default deny endpoint security. 
Allowing only trusted applications and blocking all the rest.  A light weight, simple to deploy & easy to 
manage approach to application allow-listing. 

Layering a default deny approach provides MSPs of all sizes the ability to again focus on prevention, and 
PC Matic delivers this without impacting performance or efficiency. 

Find out more about by visiting https://pcmatic.com/MSP 

Be sure to ask about PC Matic's exclusive lead sharing program for MSPs backed by a prime time 
national TV campaign. 

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:-)